TAX DOLLARS SHOULD NOT BE USED FOR free essay sample

Private SCHOOLS Essay, Research Paper Tax Dollars Should Not Be Used For Private schools Should parents be allowed to take their kids? s schools? This is a inquiry that goes much farther than merely merely taking schools. Do parents truly have a pick? Some parents can afford to direct their childs to a private spiritual school but some Don? t have the financess to make this. Some say that the authorities should offer tuition verifiers so that the hapless and minorities can hold a pick. This seems to be a good thought but there are many arguments in whether or non it is constitutional. In the undermentioned I will discourse why verifiers are a atrocious thought. Vouchers are plans that allow revenue enhancement dollars to be used for tuition at private schools, including spiritual schools. The authorities wages for each and every citizen in America to travel to school. They pay for pupils to travel to a public school within their country but sometimes the public schools in some countries are non really good such as the interior metropolis schools. We will write a custom essay sample on TAX DOLLARS SHOULD NOT BE USED FOR or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The thought of verifiers would let hapless pupils to hold the opportunity to travel to a better school and lift out of poorness. Some of the inquiries that are being asked are will they really help the low category or will they merely help the more advantaged pupils? Another inquiry is if verifiers are constitutional or non, and have at that place been any experiments with verifiers yet. Right now there are two plans supplying public dollars to pay tuition for low-income pupils to go to private schools, in Milwaukee and Cleveland. Both include spiritual schools. These are considered to be experimental plans. These plans have been looked at and the job so far that seems to be the most evident is the fact that verifiers may merely profit the more advantaged. Harmonizing to the Ohio functionary province rating ( Metcalf 1998 ) : ? Scholarship pupils who accepted a scholarship to travel from the Cleveland public schools to a private school were accomplishing at higher degrees of accomplishment than their public school equals before they entered the plan. Therefore, it appears that the scholarship plan attracted better accomplishing pupils off from Cleveland public schools. ? Another survey from the National Education Association says? pupils in Milwaukee? s SAGE class-size decrease plan out performed regular public school pupils and verifier pupils in reading, and did ev ery bit good in math. ? The intent of verifiers is to make a pick for parents. With verifiers that pick is non guaranteed. Harmonizing to a survey by the National Education Association throughout recent history the per centum of pupils go toing public and private schools have remained changeless ( 89 % ) populace and ( 11 % ) private ( Education 58 ) . The one thing that sets private schools apart from public schools is the fact that public schools must accept any pupil that wishes to go to no affair what. A private school nevertheless can take the pupils they want. Private schools merely want the best pupils and they don? Ts have the capacity to accept big sums of pubic school pupils. So where is the pick? To me it sounds like the lone people that will advantage from verifiers are the elect pupils and the lone 1s that are acquiring a pick are the private schools. If the verifier proposal should go through public schools are traveling to endure. It is proven that that they hurt the bulk of pupils whom stay in public schools. Harmonizing to the National Education Association? In 1998-99, public support for some 6000 verifier pupils resulted in a loss of over $ 22 million in province instruction support for the Milwaukee public schools. In the same twelvemonth, Cleveland populace schools lost $ 9 million in province support, plus another ten million in administrative and transit costs-taken mostly from province support earmarked for disadvantaged public school pupils? ( Education 60 ) . How can the public schools even come near to viing with private schools taking losingss like this? This is yet another ground why verifiers are a bad thought. Now comes the inquiry. Are verifiers constitutional? The reply is no. Harmonizing to An article called Are School Vouchers Constitutional? ? The First Amendment of the Constitution means this: Neither the province nor federal authorities can put up a church. Neither can help Torahs, which aid on faith, assistance all faiths, or prefer one faith over another # 8230 ; No revenue enhancement in any sum big or little can be levied to back up any spiritual activities or establishments, whatever they may be called, or whatever form they may follow to learn or pattern faith? ( Are School Vouchers Constitutional 2 ) . Now what has this said? Neither the province nor federal authorities can pay for faith. So where is the inquiry? If a pupil is sent to a private spiritual school on authorities financess, the Constitution will be broken! With all of this said, how is at that place any inquiry about there being more verifiers? There is no cogent evidence of betterment in pupils that are in the experimental plans, parents aren? t the 1s who are acquiring to do the picks, public schools will endure greatly, ? and we have to retrieve that that will still be the bulk of pupils, ? and verifiers are non constitutional. If we want to better the instruction of pupils in America we are traveling to hold to look to alternate methods. We need to discontinue looking at instruction on such a immense degree. Parents need to acquire more involved with there kids and we need to better the schools that we have now alternatively of merely seeking to set them out of concern. ATF on the Issues. Vouchers vs. little category size. 10-3-00 http/www.aft.org/voucher/report/effect.ht Battle, Susan. Are School Vouchers Constitutional? 10-3-00. hypertext transfer protocol: //members.tripod.com? ~candst/tnppage/vouch3.htm Education: Opposing View Points. The authorities should Not Offer Tuition Vouchers. Education World. An Overview of This Years Hottest Campaign Debate. School Vouchers 101 10-3-00. hypertext transfer protocol: www.educationworld.com/a_admin./167.shtrr Lieberman, Myron. Public Education an Autopsy. London, England, Harvard University Press, 1993 USA Today. Justice Allows Cleveland School Vouchers. 10-3-00 hypertext transfer protocol: /www.usatoday.com/news/cout/nsco1150.htm

How to Repurpose Content and Make the Most of Your Marketing

How to Repurpose Content and Make the Most of Your Marketing As content marketers, we all have too much to do, and not enough time to get it done. We’re also under pressure to deliver high-quality content our audiences want. That content also needs to be distributed across an ever-growing array of channels. If you’re working on a small team, that pressure is further magnified.  When resources are limited, you have to stretch everything you have to succeed. So, how can you produce awesome 10X content when your time is limited? Try turning one piece of content into five (or more). Why Should Marketers Repurpose Content? Repurposing content simply means taking one asset and reusing it somewhere else. That sounds simple enough in theory, but it can get tricky in execution. To really make it work, it helps to produce content with repurposing in mind, so you can easily slice and dice it into different formats. The benefits to repurposing content are considerable, too. When you focus your energy on producing one awesome asset (say, an in-depth blog post or video), you’re likely to produce a better piece of work than you would by dividing your attention across every platform you’re responsible for. By creating said content with repurposing in mind from the beginning, you can reuse pieces of it elsewhere without your audience feeling like you’re cutting corners. That frees you up to focus on doing one thing really well, while still getting tons more work done with way less effort. In this post, well show you how to repurpose your way to content marketing nirvana. How to Repurpose Content And Make the Most of Your MarketingGrab Your Free Content Repurposing Guide + Infographic This post goes deep into the content repurposing process. However, there are tons of different ways you can repurpose content. In fact, there are far too many to cover in this post alone (and once you get started, youll probably come up with even more of your own). So, we thought youd enjoy this bonus guide packed with 50 content repurposing tips. That way, youll have the process and the inspiration you need to create more awesome content in less time than ever. Plus, weve included a detailed infographic on all things repurposing for you to keep on hand as a reference.Start By Building Your Content Repurposing Toolbox In this post, we’ll show you some tools you can use to help with your content repurposing process: Google (free): Self-explanatory. Google Analytics (freemium): It’s free. It’s powerful. We’re 99% sure you’re already using it. PrintFriendly (free): This is a great tool for turning blog posts into PDFs. Paste in any URL, click a button, and you're done. SlideShare (free): Turning existing content into a slide deck is a great way to maximize the mileage of your efforts. BuzzSumo (paid, optional): This is one of the best content research tools out there. It’s awesome for finding top-performing content for a given keyword. (paid, optional): We have a few features in our own platform that can help with this process, too. We'll talk about those at the end. Step 1: Create a Piece of Large-Scale 10X Content If you’re unfamiliar with the term â€Å"10X content,† it refers to the idea of creating content that’s ten times better than anything that already exists. In order to create that kind of content, you’ll need to buckle down and focus deeply on producing something truly exceptional. Focus deeply on producing something truly exceptional.Start With Keyword Research If you’re working with limited time, money, and resources, you’ll want to make the most of every minute you’ve got. Starting with strong keyword research gives you hard data to ensure people are going to care about the content you’re creating before you get too far into your process. Recommended Reading: The Ultimate Content Marketer's Guide to Keyword Research How to Improve Your Keyword Research With Latent Semantic Indexing This is the Marketing Research Process That Will Take Your Content to the Next Level Apply the Skyscraper Technique One of the fastest ways to create a piece of 10X content is to apply the Skyscraper Technique. Coined by Brian Dean of Backlinko, it’s an easy and repeatable process for creating the best stuff possible on a given topic. Here’s how it works in simple terms: Review the top ten search results for your chosen keyword. Make a spreadsheet (or just make mental notes) of what information each post contains. Pay attention to missing information, lack of important details, or types of content that are missing from each post (videos, infographics, etc.). Write your own post that includes all the information a person searching for that topic would need. Add resources that are missing from existing content. In short, create something that is objectively better-researched and more resourceful than anything else that currently exists. There are a couple different ways you can find top-performing content (so you can scope out your competition): Do a simple Google search. It's free and easy. Use BuzzSumo. Sometimes, what gets shared on social media can differ from what ranks highest in organic search. So, use BuzzSumo to find all the top-shared content on social media for a given keyword. This can help you find even more inspiration than using a search engine alone. The team at Duct Tape Marketing put together this video to demonstrate how it works and help you get started: While success isn’t guaranteed, if you follow this process correctly, you should start to see results. Recommended Reading: How to Improve Your Content With the Skyscraper Technique Craft a Solid Outline Here at , we never write a blog post without an outline. They’re essential for saving time by figuring out what you’ll cover, before getting started and realizing your ideas are a disorganized mess. Plus, outlines also make it easier to break your post down into sections so you can think more clearly about how each piece might be reused somewhere else. Recommended Reading: The 10-Minute, 10-Step Solution for the Best Blog Outline Then, Write the Crap Out of Your Blog Post Remember, our goal here is to start off with one awesome 10X piece of content. An ordinary, run-of-the-mill blog post isn’t going to cut it here. You’ll need to dig deep and produce something truly great. Furthermore, you’ll need to write while keeping repurposing in mind. Your post should: Be substantial. That’s probably going to mean it’s at least 1,500 to 3,000 words in length. That’s not because longer posts are inherently better, but because you’re probably going to need that kind of length to include all the information your post will need. Be relevant. Make sure you’ve selected keywords and a topic your audience cares about. One idea here is to look through your Google Analytics account, see which content has received the most traffic or conversions and try coming up with something similar. Be better than anything else that currently exists. This is a tall order, but it might be more achievable than you think. We’ll get into this in our next section. Recommended Reading: The Ultimate Blog Writing Process to Create Killer Posts How to Write a Blog Post: Your 5-Point Checklist to Rock a Perfect Post Design Visual Content You Can Use Elsewhere Whether you’re creating your own images or working with a designer, include graphics you can share elsewhere in your post. Those could include: Quote graphics Infographics Instructional images and how-to illustrations Blog title header graphics Stat graphics The key is to create graphics that both: Can be embedded inline in your post. Makes sense in context on your social channels. Here's an example of a tweet from our Twitter profile that uses an instructional graphic from this blog post: Heres how to build new marketing habits https://t.co/F08Y2Vq3sG pic.twitter.com/2IfOluQdrz (@) February 19, 2017 Here's another one for a landing page, where we took the page's header graphic and made a Twitter-friendly version: We put together over 100 free templates just for you with our new marketing resource library! 📚 https://t.co/hWVVfr8Cww pic.twitter.com/nVWEzRUBw0 (@) February 21, 2017 We’ll cover this further in a bit, but for now, take a look through this post (or most others on our blog) for more examples of what we’re talking about. Recommended Reading: How to Make the Best Social Media Images the Easy Way How to Attract an Audience With the Best Blog Photography Tips (+128 Images) How to Make the Best Blog Graphics (For Non-Designers) Step 2: Optimize Your Post for Repurposing Now that you’ve got a draft of your post complete, let’s see how we can use pieces of it on other channels and platforms. Use Your Email Introduction in Your Email Newsletters Consider crafting your intro with an email-friendly conversational tone. That way, you can easily copy and paste it into your email software, tweaking it slightly as necessary. This will likely only work if your emails are text-heavy rather than image-based. If you send a lot of plain text emails though, this can be an immense time-saver. Recommended Reading: How to Write Irresistible Blog Post Introductions That'll Keep Your Readers Reading Turn Your Blog Post Into Inspiration for a YouTube Video You’ve heard the cliche that a picture is worth a thousand words. That means video has to be worth like, what, half a library? Well, something like that. Anyway, what we’re getting at here is if someone wants to read about a topic, someone probably wants to watch a video about it, too. So, shoot a video based on your blog post. That’s something we’ve done in the past with our video series, and it makes time spent on ideation go a lot quicker: You can even use your blog post as the basis for your script (if you’ll be scripting out your post). If you’re wondering exactly how you could turn a blog post into a video, try this: Break down the main points of your blog post. Ask yourself, â€Å"What are the main takeaways I want someone to learn from reading this?† List them out. Write a condensed script or outline that you could read through in under ten minutes (give or take). Shoot your video. If you don’t have access to a videographer or professional gear, use your phone. Get something together that will show your audience what you’re trying to tell them with your blog post. Recommended Reading:  How to Make a Video Content Marketing Strategy to Boost Your New Series Reuse Your YouTube Video on Facebook and Twitter Alternately, you might want to shoot your video natively for Facebook or Twitter. For our purposes here, let’s say you’ve shot a five-minute video for YouTube. If you wanted to get further mileage out of it, consider sharing that video directly on Facebook too, or break it down into smaller chunks and create a mini-video series for Twitter. Recommended Reading: How to Get Started With Twitter Video Marketing How to Do Facebook Video Marketing the Right Way Use Your Blog Post Intro For Your YouTube Description If you created a video to include in your blog post, use your introduction for your YouTube description. Substantive YouTube descriptions are important for a few reasons, including: Improving your YouTube SEO. Clearly communicating to viewers what your video is about. Giving your YouTube videos a clean, complete, and professional appearance. Like reusing blog post content for email, feel free to adjust your wording as necessary to work within the context of a YouTube description. At the very least, your blog post can give you a solid foundation to dramatically cut down on writing time for YouTube. For example, the description we used for this video ... ... came straight from the introduction to the blog post we created for it: Reuse Graphics on Social Media When you’re creating graphics for your blog post, create a few different versions sized appropriately for your social networks. If you need a primer on the best sizes for every network, we’ve got you covered. Also, consider which types of graphics you could both embed in your blog, and share on social media. Long infographics are great for Pinterest, while quote graphics and images with quick stats are a good fit for Twitter. Here's an example of a blog post graphic we repurposed on Twitter: #Content tip: get more ideas by leveraging expertise outside your marketing department. https://t.co/TeMRAAyz4r pic.twitter.com/n5igyugwQJ - (@) July 14, 2017 How to Repurpose Content and Make the Most of Your Marketing As content marketers, we all have too much to do, and not enough time to get it done. We’re also under pressure to deliver high-quality content our audiences want. That content also needs to be distributed across an ever-growing array of channels. If you’re working on a small team, that pressure is further magnified.  When resources are limited, you have to stretch everything you have to succeed. So, how can you produce awesome 10X content when your time is limited? Try turning one piece of content into five (or more). Why Should Marketers Repurpose Content? Repurposing content simply means taking one asset and reusing it somewhere else. That sounds simple enough in theory, but it can get tricky in execution. To really make it work, it helps to produce content with repurposing in mind, so you can easily slice and dice it into different formats. The benefits to repurposing content are considerable, too. When you focus your energy on producing one awesome asset (say, an in-depth blog post or video), you’re likely to produce a better piece of work than you would by dividing your attention across every platform you’re responsible for. By creating said content with repurposing in mind from the beginning, you can reuse pieces of it elsewhere without your audience feeling like you’re cutting corners. That frees you up to focus on doing one thing really well, while still getting tons more work done with way less effort. In this post, well show you how to repurpose your way to content marketing nirvana. How to Repurpose Content And Make the Most of Your MarketingGrab Your Free Content Repurposing Guide + Infographic This post goes deep into the content repurposing process. However, there are tons of different ways you can repurpose content. In fact, there are far too many to cover in this post alone (and once you get started, youll probably come up with even more of your own). So, we thought youd enjoy this bonus guide packed with 50 content repurposing tips. That way, youll have the process and the inspiration you need to create more awesome content in less time than ever. Plus, weve included a detailed infographic on all things repurposing for you to keep on hand as a reference.Start By Building Your Content Repurposing Toolbox In this post, we’ll show you some tools you can use to help with your content repurposing process: Google (free): Self-explanatory. Google Analytics (freemium): It’s free. It’s powerful. We’re 99% sure you’re already using it. PrintFriendly (free): This is a great tool for turning blog posts into PDFs. Paste in any URL, click a button, and you're done. SlideShare (free): Turning existing content into a slide deck is a great way to maximize the mileage of your efforts. BuzzSumo (paid, optional): This is one of the best content research tools out there. It’s awesome for finding top-performing content for a given keyword. (paid, optional): We have a few features in our own platform that can help with this process, too. We'll talk about those at the end. Step 1: Create a Piece of Large-Scale 10X Content If you’re unfamiliar with the term â€Å"10X content,† it refers to the idea of creating content that’s ten times better than anything that already exists. In order to create that kind of content, you’ll need to buckle down and focus deeply on producing something truly exceptional. Focus deeply on producing something truly exceptional.Start With Keyword Research If you’re working with limited time, money, and resources, you’ll want to make the most of every minute you’ve got. Starting with strong keyword research gives you hard data to ensure people are going to care about the content you’re creating before you get too far into your process. Recommended Reading: The Ultimate Content Marketer's Guide to Keyword Research How to Improve Your Keyword Research With Latent Semantic Indexing This is the Marketing Research Process That Will Take Your Content to the Next Level Apply the Skyscraper Technique One of the fastest ways to create a piece of 10X content is to apply the Skyscraper Technique. Coined by Brian Dean of Backlinko, it’s an easy and repeatable process for creating the best stuff possible on a given topic. Here’s how it works in simple terms: Review the top ten search results for your chosen keyword. Make a spreadsheet (or just make mental notes) of what information each post contains. Pay attention to missing information, lack of important details, or types of content that are missing from each post (videos, infographics, etc.). Write your own post that includes all the information a person searching for that topic would need. Add resources that are missing from existing content. In short, create something that is objectively better-researched and more resourceful than anything else that currently exists. There are a couple different ways you can find top-performing content (so you can scope out your competition): Do a simple Google search. It's free and easy. Use BuzzSumo. Sometimes, what gets shared on social media can differ from what ranks highest in organic search. So, use BuzzSumo to find all the top-shared content on social media for a given keyword. This can help you find even more inspiration than using a search engine alone. The team at Duct Tape Marketing put together this video to demonstrate how it works and help you get started: While success isn’t guaranteed, if you follow this process correctly, you should start to see results. Recommended Reading: How to Improve Your Content With the Skyscraper Technique Craft a Solid Outline Here at , we never write a blog post without an outline. They’re essential for saving time by figuring out what you’ll cover, before getting started and realizing your ideas are a disorganized mess. Plus, outlines also make it easier to break your post down into sections so you can think more clearly about how each piece might be reused somewhere else. Recommended Reading: The 10-Minute, 10-Step Solution for the Best Blog Outline Then, Write the Crap Out of Your Blog Post Remember, our goal here is to start off with one awesome 10X piece of content. An ordinary, run-of-the-mill blog post isn’t going to cut it here. You’ll need to dig deep and produce something truly great. Furthermore, you’ll need to write while keeping repurposing in mind. Your post should: Be substantial. That’s probably going to mean it’s at least 1,500 to 3,000 words in length. That’s not because longer posts are inherently better, but because you’re probably going to need that kind of length to include all the information your post will need. Be relevant. Make sure you’ve selected keywords and a topic your audience cares about. One idea here is to look through your Google Analytics account, see which content has received the most traffic or conversions and try coming up with something similar. Be better than anything else that currently exists. This is a tall order, but it might be more achievable than you think. We’ll get into this in our next section. Recommended Reading: The Ultimate Blog Writing Process to Create Killer Posts How to Write a Blog Post: Your 5-Point Checklist to Rock a Perfect Post Design Visual Content You Can Use Elsewhere Whether you’re creating your own images or working with a designer, include graphics you can share elsewhere in your post. Those could include: Quote graphics Infographics Instructional images and how-to illustrations Blog title header graphics Stat graphics The key is to create graphics that both: Can be embedded inline in your post. Makes sense in context on your social channels. Here's an example of a tweet from our Twitter profile that uses an instructional graphic from this blog post: Heres how to build new marketing habits https://t.co/F08Y2Vq3sG pic.twitter.com/2IfOluQdrz (@) February 19, 2017 Here's another one for a landing page, where we took the page's header graphic and made a Twitter-friendly version: We put together over 100 free templates just for you with our new marketing resource library! 📚 https://t.co/hWVVfr8Cww pic.twitter.com/nVWEzRUBw0 (@) February 21, 2017 We’ll cover this further in a bit, but for now, take a look through this post (or most others on our blog) for more examples of what we’re talking about. Recommended Reading: How to Make the Best Social Media Images the Easy Way How to Attract an Audience With the Best Blog Photography Tips (+128 Images) How to Make the Best Blog Graphics (For Non-Designers) Step 2: Optimize Your Post for Repurposing Now that you’ve got a draft of your post complete, let’s see how we can use pieces of it on other channels and platforms. Use Your Email Introduction in Your Email Newsletters Consider crafting your intro with an email-friendly conversational tone. That way, you can easily copy and paste it into your email software, tweaking it slightly as necessary. This will likely only work if your emails are text-heavy rather than image-based. If you send a lot of plain text emails though, this can be an immense time-saver. Recommended Reading: How to Write Irresistible Blog Post Introductions That'll Keep Your Readers Reading Turn Your Blog Post Into Inspiration for a YouTube Video You’ve heard the cliche that a picture is worth a thousand words. That means video has to be worth like, what, half a library? Well, something like that. Anyway, what we’re getting at here is if someone wants to read about a topic, someone probably wants to watch a video about it, too. So, shoot a video based on your blog post. That’s something we’ve done in the past with our video series, and it makes time spent on ideation go a lot quicker: You can even use your blog post as the basis for your script (if you’ll be scripting out your post). If you’re wondering exactly how you could turn a blog post into a video, try this: Break down the main points of your blog post. Ask yourself, â€Å"What are the main takeaways I want someone to learn from reading this?† List them out. Write a condensed script or outline that you could read through in under ten minutes (give or take). Shoot your video. If you don’t have access to a videographer or professional gear, use your phone. Get something together that will show your audience what you’re trying to tell them with your blog post. Recommended Reading:  How to Make a Video Content Marketing Strategy to Boost Your New Series Reuse Your YouTube Video on Facebook and Twitter Alternately, you might want to shoot your video natively for Facebook or Twitter. For our purposes here, let’s say you’ve shot a five-minute video for YouTube. If you wanted to get further mileage out of it, consider sharing that video directly on Facebook too, or break it down into smaller chunks and create a mini-video series for Twitter. Recommended Reading: How to Get Started With Twitter Video Marketing How to Do Facebook Video Marketing the Right Way Use Your Blog Post Intro For Your YouTube Description If you created a video to include in your blog post, use your introduction for your YouTube description. Substantive YouTube descriptions are important for a few reasons, including: Improving your YouTube SEO. Clearly communicating to viewers what your video is about. Giving your YouTube videos a clean, complete, and professional appearance. Like reusing blog post content for email, feel free to adjust your wording as necessary to work within the context of a YouTube description. At the very least, your blog post can give you a solid foundation to dramatically cut down on writing time for YouTube. For example, the description we used for this video ... ... came straight from the introduction to the blog post we created for it: Reuse Graphics on Social Media When you’re creating graphics for your blog post, create a few different versions sized appropriately for your social networks. If you need a primer on the best sizes for every network, we’ve got you covered. Also, consider which types of graphics you could both embed in your blog, and share on social media. Long infographics are great for Pinterest, while quote graphics and images with quick stats are a good fit for Twitter. Here's an example of a blog post graphic we repurposed on Twitter: #Content tip: get more ideas by leveraging expertise outside your marketing department. https://t.co/TeMRAAyz4r pic.twitter.com/n5igyugwQJ - (@) July 14, 2017 How to Repurpose Content and Make the Most of Your Marketing As content marketers, we all have too much to do, and not enough time to get it done. We’re also under pressure to deliver high-quality content our audiences want. That content also needs to be distributed across an ever-growing array of channels. If you’re working on a small team, that pressure is further magnified.  When resources are limited, you have to stretch everything you have to succeed. So, how can you produce awesome 10X content when your time is limited? Try turning one piece of content into five (or more). Why Should Marketers Repurpose Content? Repurposing content simply means taking one asset and reusing it somewhere else. That sounds simple enough in theory, but it can get tricky in execution. To really make it work, it helps to produce content with repurposing in mind, so you can easily slice and dice it into different formats. The benefits to repurposing content are considerable, too. When you focus your energy on producing one awesome asset (say, an in-depth blog post or video), you’re likely to produce a better piece of work than you would by dividing your attention across every platform you’re responsible for. By creating said content with repurposing in mind from the beginning, you can reuse pieces of it elsewhere without your audience feeling like you’re cutting corners. That frees you up to focus on doing one thing really well, while still getting tons more work done with way less effort. In this post, well show you how to repurpose your way to content marketing nirvana. How to Repurpose Content And Make the Most of Your MarketingGrab Your Free Content Repurposing Guide + Infographic This post goes deep into the content repurposing process. However, there are tons of different ways you can repurpose content. In fact, there are far too many to cover in this post alone (and once you get started, youll probably come up with even more of your own). So, we thought youd enjoy this bonus guide packed with 50 content repurposing tips. That way, youll have the process and the inspiration you need to create more awesome content in less time than ever. Plus, weve included a detailed infographic on all things repurposing for you to keep on hand as a reference.Start By Building Your Content Repurposing Toolbox In this post, we’ll show you some tools you can use to help with your content repurposing process: Google (free): Self-explanatory. Google Analytics (freemium): It’s free. It’s powerful. We’re 99% sure you’re already using it. PrintFriendly (free): This is a great tool for turning blog posts into PDFs. Paste in any URL, click a button, and you're done. SlideShare (free): Turning existing content into a slide deck is a great way to maximize the mileage of your efforts. BuzzSumo (paid, optional): This is one of the best content research tools out there. It’s awesome for finding top-performing content for a given keyword. (paid, optional): We have a few features in our own platform that can help with this process, too. We'll talk about those at the end. Step 1: Create a Piece of Large-Scale 10X Content If you’re unfamiliar with the term â€Å"10X content,† it refers to the idea of creating content that’s ten times better than anything that already exists. In order to create that kind of content, you’ll need to buckle down and focus deeply on producing something truly exceptional. Focus deeply on producing something truly exceptional.Start With Keyword Research If you’re working with limited time, money, and resources, you’ll want to make the most of every minute you’ve got. Starting with strong keyword research gives you hard data to ensure people are going to care about the content you’re creating before you get too far into your process. Recommended Reading: The Ultimate Content Marketer's Guide to Keyword Research How to Improve Your Keyword Research With Latent Semantic Indexing This is the Marketing Research Process That Will Take Your Content to the Next Level Apply the Skyscraper Technique One of the fastest ways to create a piece of 10X content is to apply the Skyscraper Technique. Coined by Brian Dean of Backlinko, it’s an easy and repeatable process for creating the best stuff possible on a given topic. Here’s how it works in simple terms: Review the top ten search results for your chosen keyword. Make a spreadsheet (or just make mental notes) of what information each post contains. Pay attention to missing information, lack of important details, or types of content that are missing from each post (videos, infographics, etc.). Write your own post that includes all the information a person searching for that topic would need. Add resources that are missing from existing content. In short, create something that is objectively better-researched and more resourceful than anything else that currently exists. There are a couple different ways you can find top-performing content (so you can scope out your competition): Do a simple Google search. It's free and easy. Use BuzzSumo. Sometimes, what gets shared on social media can differ from what ranks highest in organic search. So, use BuzzSumo to find all the top-shared content on social media for a given keyword. This can help you find even more inspiration than using a search engine alone. The team at Duct Tape Marketing put together this video to demonstrate how it works and help you get started: While success isn’t guaranteed, if you follow this process correctly, you should start to see results. Recommended Reading: How to Improve Your Content With the Skyscraper Technique Craft a Solid Outline Here at , we never write a blog post without an outline. They’re essential for saving time by figuring out what you’ll cover, before getting started and realizing your ideas are a disorganized mess. Plus, outlines also make it easier to break your post down into sections so you can think more clearly about how each piece might be reused somewhere else. Recommended Reading: The 10-Minute, 10-Step Solution for the Best Blog Outline Then, Write the Crap Out of Your Blog Post Remember, our goal here is to start off with one awesome 10X piece of content. An ordinary, run-of-the-mill blog post isn’t going to cut it here. You’ll need to dig deep and produce something truly great. Furthermore, you’ll need to write while keeping repurposing in mind. Your post should: Be substantial. That’s probably going to mean it’s at least 1,500 to 3,000 words in length. That’s not because longer posts are inherently better, but because you’re probably going to need that kind of length to include all the information your post will need. Be relevant. Make sure you’ve selected keywords and a topic your audience cares about. One idea here is to look through your Google Analytics account, see which content has received the most traffic or conversions and try coming up with something similar. Be better than anything else that currently exists. This is a tall order, but it might be more achievable than you think. We’ll get into this in our next section. Recommended Reading: The Ultimate Blog Writing Process to Create Killer Posts How to Write a Blog Post: Your 5-Point Checklist to Rock a Perfect Post Design Visual Content You Can Use Elsewhere Whether you’re creating your own images or working with a designer, include graphics you can share elsewhere in your post. Those could include: Quote graphics Infographics Instructional images and how-to illustrations Blog title header graphics Stat graphics The key is to create graphics that both: Can be embedded inline in your post. Makes sense in context on your social channels. Here's an example of a tweet from our Twitter profile that uses an instructional graphic from this blog post: Heres how to build new marketing habits https://t.co/F08Y2Vq3sG pic.twitter.com/2IfOluQdrz (@) February 19, 2017 Here's another one for a landing page, where we took the page's header graphic and made a Twitter-friendly version: We put together over 100 free templates just for you with our new marketing resource library! 📚 https://t.co/hWVVfr8Cww pic.twitter.com/nVWEzRUBw0 (@) February 21, 2017 We’ll cover this further in a bit, but for now, take a look through this post (or most others on our blog) for more examples of what we’re talking about. Recommended Reading: How to Make the Best Social Media Images the Easy Way How to Attract an Audience With the Best Blog Photography Tips (+128 Images) How to Make the Best Blog Graphics (For Non-Designers) Step 2: Optimize Your Post for Repurposing Now that you’ve got a draft of your post complete, let’s see how we can use pieces of it on other channels and platforms. Use Your Email Introduction in Your Email Newsletters Consider crafting your intro with an email-friendly conversational tone. That way, you can easily copy and paste it into your email software, tweaking it slightly as necessary. This will likely only work if your emails are text-heavy rather than image-based. If you send a lot of plain text emails though, this can be an immense time-saver. Recommended Reading: How to Write Irresistible Blog Post Introductions That'll Keep Your Readers Reading Turn Your Blog Post Into Inspiration for a YouTube Video You’ve heard the cliche that a picture is worth a thousand words. That means video has to be worth like, what, half a library? Well, something like that. Anyway, what we’re getting at here is if someone wants to read about a topic, someone probably wants to watch a video about it, too. So, shoot a video based on your blog post. That’s something we’ve done in the past with our video series, and it makes time spent on ideation go a lot quicker: You can even use your blog post as the basis for your script (if you’ll be scripting out your post). If you’re wondering exactly how you could turn a blog post into a video, try this: Break down the main points of your blog post. Ask yourself, â€Å"What are the main takeaways I want someone to learn from reading this?† List them out. Write a condensed script or outline that you could read through in under ten minutes (give or take). Shoot your video. If you don’t have access to a videographer or professional gear, use your phone. Get something together that will show your audience what you’re trying to tell them with your blog post. Recommended Reading:  How to Make a Video Content Marketing Strategy to Boost Your New Series Reuse Your YouTube Video on Facebook and Twitter Alternately, you might want to shoot your video natively for Facebook or Twitter. For our purposes here, let’s say you’ve shot a five-minute video for YouTube. If you wanted to get further mileage out of it, consider sharing that video directly on Facebook too, or break it down into smaller chunks and create a mini-video series for Twitter. Recommended Reading: How to Get Started With Twitter Video Marketing How to Do Facebook Video Marketing the Right Way Use Your Blog Post Intro For Your YouTube Description If you created a video to include in your blog post, use your introduction for your YouTube description. Substantive YouTube descriptions are important for a few reasons, including: Improving your YouTube SEO. Clearly communicating to viewers what your video is about. Giving your YouTube videos a clean, complete, and professional appearance. Like reusing blog post content for email, feel free to adjust your wording as necessary to work within the context of a YouTube description. At the very least, your blog post can give you a solid foundation to dramatically cut down on writing time for YouTube. For example, the description we used for this video ... ... came straight from the introduction to the blog post we created for it: Reuse Graphics on Social Media When you’re creating graphics for your blog post, create a few different versions sized appropriately for your social networks. If you need a primer on the best sizes for every network, we’ve got you covered. Also, consider which types of graphics you could both embed in your blog, and share on social media. Long infographics are great for Pinterest, while quote graphics and images with quick stats are a good fit for Twitter. Here's an example of a blog post graphic we repurposed on Twitter: #Content tip: get more ideas by leveraging expertise outside your marketing department. https://t.co/TeMRAAyz4r pic.twitter.com/n5igyugwQJ - (@) July 14, 2017 How to Repurpose Content and Make the Most of Your Marketing As content marketers, we all have too much to do, and not enough time to get it done. We’re also under pressure to deliver high-quality content our audiences want. That content also needs to be distributed across an ever-growing array of channels. If you’re working on a small team, that pressure is further magnified.  When resources are limited, you have to stretch everything you have to succeed. So, how can you produce awesome 10X content when your time is limited? Try turning one piece of content into five (or more). Why Should Marketers Repurpose Content? Repurposing content simply means taking one asset and reusing it somewhere else. That sounds simple enough in theory, but it can get tricky in execution. To really make it work, it helps to produce content with repurposing in mind, so you can easily slice and dice it into different formats. The benefits to repurposing content are considerable, too. When you focus your energy on producing one awesome asset (say, an in-depth blog post or video), you’re likely to produce a better piece of work than you would by dividing your attention across every platform you’re responsible for. By creating said content with repurposing in mind from the beginning, you can reuse pieces of it elsewhere without your audience feeling like you’re cutting corners. That frees you up to focus on doing one thing really well, while still getting tons more work done with way less effort. In this post, well show you how to repurpose your way to content marketing nirvana. How to Repurpose Content And Make the Most of Your MarketingGrab Your Free Content Repurposing Guide + Infographic This post goes deep into the content repurposing process. However, there are tons of different ways you can repurpose content. In fact, there are far too many to cover in this post alone (and once you get started, youll probably come up with even more of your own). So, we thought youd enjoy this bonus guide packed with 50 content repurposing tips. That way, youll have the process and the inspiration you need to create more awesome content in less time than ever. Plus, weve included a detailed infographic on all things repurposing for you to keep on hand as a reference.Start By Building Your Content Repurposing Toolbox In this post, we’ll show you some tools you can use to help with your content repurposing process: Google (free): Self-explanatory. Google Analytics (freemium): It’s free. It’s powerful. We’re 99% sure you’re already using it. PrintFriendly (free): This is a great tool for turning blog posts into PDFs. Paste in any URL, click a button, and you're done. SlideShare (free): Turning existing content into a slide deck is a great way to maximize the mileage of your efforts. BuzzSumo (paid, optional): This is one of the best content research tools out there. It’s awesome for finding top-performing content for a given keyword. (paid, optional): We have a few features in our own platform that can help with this process, too. We'll talk about those at the end. Step 1: Create a Piece of Large-Scale 10X Content If you’re unfamiliar with the term â€Å"10X content,† it refers to the idea of creating content that’s ten times better than anything that already exists. In order to create that kind of content, you’ll need to buckle down and focus deeply on producing something truly exceptional. Focus deeply on producing something truly exceptional.Start With Keyword Research If you’re working with limited time, money, and resources, you’ll want to make the most of every minute you’ve got. Starting with strong keyword research gives you hard data to ensure people are going to care about the content you’re creating before you get too far into your process. Recommended Reading: The Ultimate Content Marketer's Guide to Keyword Research How to Improve Your Keyword Research With Latent Semantic Indexing This is the Marketing Research Process That Will Take Your Content to the Next Level Apply the Skyscraper Technique One of the fastest ways to create a piece of 10X content is to apply the Skyscraper Technique. Coined by Brian Dean of Backlinko, it’s an easy and repeatable process for creating the best stuff possible on a given topic. Here’s how it works in simple terms: Review the top ten search results for your chosen keyword. Make a spreadsheet (or just make mental notes) of what information each post contains. Pay attention to missing information, lack of important details, or types of content that are missing from each post (videos, infographics, etc.). Write your own post that includes all the information a person searching for that topic would need. Add resources that are missing from existing content. In short, create something that is objectively better-researched and more resourceful than anything else that currently exists. There are a couple different ways you can find top-performing content (so you can scope out your competition): Do a simple Google search. It's free and easy. Use BuzzSumo. Sometimes, what gets shared on social media can differ from what ranks highest in organic search. So, use BuzzSumo to find all the top-shared content on social media for a given keyword. This can help you find even more inspiration than using a search engine alone. The team at Duct Tape Marketing put together this video to demonstrate how it works and help you get started: While success isn’t guaranteed, if you follow this process correctly, you should start to see results. Recommended Reading: How to Improve Your Content With the Skyscraper Technique Craft a Solid Outline Here at , we never write a blog post without an outline. They’re essential for saving time by figuring out what you’ll cover, before getting started and realizing your ideas are a disorganized mess. Plus, outlines also make it easier to break your post down into sections so you can think more clearly about how each piece might be reused somewhere else. Recommended Reading: The 10-Minute, 10-Step Solution for the Best Blog Outline Then, Write the Crap Out of Your Blog Post Remember, our goal here is to start off with one awesome 10X piece of content. An ordinary, run-of-the-mill blog post isn’t going to cut it here. You’ll need to dig deep and produce something truly great. Furthermore, you’ll need to write while keeping repurposing in mind. Your post should: Be substantial. That’s probably going to mean it’s at least 1,500 to 3,000 words in length. That’s not because longer posts are inherently better, but because you’re probably going to need that kind of length to include all the information your post will need. Be relevant. Make sure you’ve selected keywords and a topic your audience cares about. One idea here is to look through your Google Analytics account, see which content has received the most traffic or conversions and try coming up with something similar. Be better than anything else that currently exists. This is a tall order, but it might be more achievable than you think. We’ll get into this in our next section. Recommended Reading: The Ultimate Blog Writing Process to Create Killer Posts How to Write a Blog Post: Your 5-Point Checklist to Rock a Perfect Post Design Visual Content You Can Use Elsewhere Whether you’re creating your own images or working with a designer, include graphics you can share elsewhere in your post. Those could include: Quote graphics Infographics Instructional images and how-to illustrations Blog title header graphics Stat graphics The key is to create graphics that both: Can be embedded inline in your post. Makes sense in context on your social channels. Here's an example of a tweet from our Twitter profile that uses an instructional graphic from this blog post: Heres how to build new marketing habits https://t.co/F08Y2Vq3sG pic.twitter.com/2IfOluQdrz (@) February 19, 2017 Here's another one for a landing page, where we took the page's header graphic and made a Twitter-friendly version: We put together over 100 free templates just for you with our new marketing resource library! 📚 https://t.co/hWVVfr8Cww pic.twitter.com/nVWEzRUBw0 (@) February 21, 2017 We’ll cover this further in a bit, but for now, take a look through this post (or most others on our blog) for more examples of what we’re talking about. Recommended Reading: How to Make the Best Social Media Images the Easy Way How to Attract an Audience With the Best Blog Photography Tips (+128 Images) How to Make the Best Blog Graphics (For Non-Designers) Step 2: Optimize Your Post for Repurposing Now that you’ve got a draft of your post complete, let’s see how we can use pieces of it on other channels and platforms. Use Your Email Introduction in Your Email Newsletters Consider crafting your intro with an email-friendly conversational tone. That way, you can easily copy and paste it into your email software, tweaking it slightly as necessary. This will likely only work if your emails are text-heavy rather than image-based. If you send a lot of plain text emails though, this can be an immense time-saver. Recommended Reading: How to Write Irresistible Blog Post Introductions That'll Keep Your Readers Reading Turn Your Blog Post Into Inspiration for a YouTube Video You’ve heard the cliche that a picture is worth a thousand words. That means video has to be worth like, what, half a library? Well, something like that. Anyway, what we’re getting at here is if someone wants to read about a topic, someone probably wants to watch a video about it, too. So, shoot a video based on your blog post. That’s something we’ve done in the past with our video series, and it makes time spent on ideation go a lot quicker: You can even use your blog post as the basis for your script (if you’ll be scripting out your post). If you’re wondering exactly how you could turn a blog post into a video, try this: Break down the main points of your blog post. Ask yourself, â€Å"What are the main takeaways I want someone to learn from reading this?† List them out. Write a condensed script or outline that you could read through in under ten minutes (give or take). Shoot your video. If you don’t have access to a videographer or professional gear, use your phone. Get something together that will show your audience what you’re trying to tell them with your blog post. Recommended Reading:  How to Make a Video Content Marketing Strategy to Boost Your New Series Reuse Your YouTube Video on Facebook and Twitter Alternately, you might want to shoot your video natively for Facebook or Twitter. For our purposes here, let’s say you’ve shot a five-minute video for YouTube. If you wanted to get further mileage out of it, consider sharing that video directly on Facebook too, or break it down into smaller chunks and create a mini-video series for Twitter. Recommended Reading: How to Get Started With Twitter Video Marketing How to Do Facebook Video Marketing the Right Way Use Your Blog Post Intro For Your YouTube Description If you created a video to include in your blog post, use your introduction for your YouTube description. Substantive YouTube descriptions are important for a few reasons, including: Improving your YouTube SEO. Clearly communicating to viewers what your video is about. Giving your YouTube videos a clean, complete, and professional appearance. Like reusing blog post content for email, feel free to adjust your wording as necessary to work within the context of a YouTube description. At the very least, your blog post can give you a solid foundation to dramatically cut down on writing time for YouTube. For example, the description we used for this video ... ... came straight from the introduction to the blog post we created for it: Reuse Graphics on Social Media When you’re creating graphics for your blog post, create a few different versions sized appropriately for your social networks. If you need a primer on the best sizes for every network, we’ve got you covered. Also, consider which types of graphics you could both embed in your blog, and share on social media. Long infographics are great for Pinterest, while quote graphics and images with quick stats are a good fit for Twitter. Here's an example of a blog post graphic we repurposed on Twitter: #Content tip: get more ideas by leveraging expertise outside your marketing department. https://t.co/TeMRAAyz4r pic.twitter.com/n5igyugwQJ - (@) July 14, 2017

Analyzing Customer Relationship Management case Essay

Analyzing Customer Relationship Management case - Essay Example Customer relationship management is something that cannot be done haphazardly. Indeed, to achieve a workable customer relationship management, one needs to put in place a lot of factors that would come together to form what would be known as a strategic plan. Perhaps the presence of a strategic plan for customer relationship management is one major different between a customer relationship management that works and one that does not work. By a customer relationship management that works, reference is being made to a customer relationship management that goes a long way to ensure that customers are pleased and that they make decisions out of what they have seen to continue doing business with a particular company or organization. In today’s contemporary business world, a lot of business managers have only being concerned with putting to practice any customer management theory they hear without taking time to research into what each customer management theory should be made up o f. For a management that is geared towards enhancing customer relationship management for instance, such as a management would recruit all necessary components that make a strategic plan for customer relationship management workable and result oriented. Such as a strategic plan would inculcate the principles of social media team, which has been identified as one of the world’s most modern means of succeeding in customer relationship management. In the plan therefore, there are four levels of social generations for the company. These four levels may well represent five years whereby one of the levels is implemented in each of the years. The four levels of social generations are discussed below. Level 1 – Generation of Social Relationship – Year 1 Though customers are the major money makers for every business, it is important that business owners and customer relationship managers see customers as an integral and socially bonding part of their companies. Most ofte n than not, customers are seen as a reserved part of the business. For this reason, the customer is seen to be useful only when the company is sure to make some earnings from them. It has however been proven that this is an unworkable principle for maximizing the impact customers can make in a business financially. Though customers do not have defined portfolios in the running of business expect when they are shareholders,

Crossing Brooklyn Ferry Research Paper Example | Topics and Well Written Essays - 1250 words

Crossing Brooklyn Ferry - Research Paper Example He makes big assertions from the beginning, the he sees in all things a â€Å"simple, compact, well-joined scheme† (Section 2) and so on time and place â€Å"avail not† (section 3) an inspirational claim of harmony, solidarity and unity in the world and all through time. The central purpose of the poem is to communicate this argument and sense of balance and unity, not just to explain it but, to express it in the most direct route (Coffman). They say that a person can go beyond individual identity, change and time through shared human nature and experience, through the physical world itself and through works of art, Whitman’s Crossing Brooklyn Bridge being an example of works of art that talks about how humans can live in harmony and unity in the world and throughout life. The idea of art being a means of rising above time is on that Whitman’s poem, ‘Crossing the Brooklyn Ferry’ shares with other poems like Ode on a Grecian Urn by Keats. This argument is made to obtain an exciting and kinesthetic excellence that other similar poets have not been able to do in comparison to Whitman (Cavitch). Critics who have commented about how the poem is able to make a sense of movement and motion and how the linguistics and imagery used in the poem seem to be moving and flowing. The kind of experience about life that Whitman talks about and captured therefore seems to be more like a motion picture than a statue. The author also includes distinctive lines and quotes which talk about life’s struggles and weaknesses as a theme in the poem. In the line â€Å"The dark threw its patches down upon me also† (section 6), the poem expresses another way in which Whitman finds unity and harmony across time. At first it can be seen that the dark patches refer to â€Å"curious abrupt questionings† (section 5) that rouse within the author. After the dark patches,

Public Relations Essay Example for Free

Public Relations Essay The corporate scandals of 2002 has affected business organization’s climate that company’s reputation becomes paramount to its success if not its survival. The impact of this corporate greed has wide implications that hit average Americans in the form of unemployment, and exhausted retirement savings. During this time of organizational crises, corporate credibility is at an all time low and public doubts have spread over into investment market. This situation made it necessary to restore public confidence and trust that public relations professional can adequately provide. Public relations therefore play an important role in restoring public and confidence and trust in corporate world. Keywords: Crises, scandal, greed, credibility, doubts, market, confidence Synonyms, related terms: Crises– dilemma; related terms:   problems, Corporate scandal – Business organization’s disgrace; related terms: Company issues, negative organizational comment Corporate greed – business organization’s greediness for profit; related terms: Corruption, fraudulent, bribery Corporate credibility – business organization’s integrity, related terms:   Honesty, credibility, reliability, and uprightness Public doubts – public suspicions; related terms: fears, uncertainties, worries Investment market – Potential business, related terms: business enterprise, business venture Public confidence – public trust; related terms: patronage, loyalty Search statements: Three statements that will be the basis of this research are as follow: 1. Public Relations are a position in a company that does make over to enhanced company refutation. 2. Public Relations help companies gain positive corporate image 3. Public relations is a set of management, supervisory, and technical function The question above gives a particular significance on Public Relations particularly when a certain business organization, or when somebody in a high place wanted to have some make over of his reputation. Public relation is all about relating or communicating to the public a relationship that is largely mediated by the press. According to an article published by the University of Texas in Austin entitled Career Opportunities in Public Relations Public Relations as an agency, communicates the message to the press rather than directly to the particular target. The objective of PR according to the article is to use the Media in order to create a very powerful message or to be able to project a good image in the eyes of the public (Communication Career Service). Public relations work in the corporations, among individual and other organizations with messages to communicate. However, David W. Guth author (95) of Organizational Crises Experience and Public Relations Roles cited Scott M. Cutlip, Allen H. center, and Glen M. Groom four –pronged model of public relations roles: the expert- prescriber (or the definer of problems and implementor of solutions), the communication facilitator (or the mediator concerned with maintaining two-way communications),   the communication technician (or the non-manager concerned with preparation of communications), and the problem-solving process facilitator (or the Collaborator with other managers in defining and solving problems (Guth, F. 1995, p.4) Based on the above models of Public Relations, it is no wonder that Public relations play an important role in crises management. The expert prescriber or the definers of problems and the implementers of solution are the very public relations model that addressed management crises in business organization. Guth also cited a similar model developed by James Grunig and Todd T. Hunt that reinforce public relations a function of the organization and its environment. The four models of public relations served to either to make over of one’s image, or to enhance company refutation. 2. Public relations help companies gained positive corporate image. The University of Texas in Austin article pointed out that, an â€Å"in-house† public relation’s department is responsible with the corporate image and identity. The PR facilitates everything about the company relations and dealings particularly with the media and other stakeholders of the company. The PR department arranges every thing, from product marketing communication, sending out press releases to the media, and cultivating congenial relationships. Hugh M. Culbertson and Ni Chen explain (1996) that public relations are â€Å"a bit of everything which promotes and helps a smooth functioning of the organization† (p. 183). Culbertson and Chen emphasized those public relations connections to marketing have identified PR to help build product identification with the company. Thus, Culbertson and Chen cited that most senior executives and practitioner identified public relations as, â€Å"an effort, to build and maintain the positive image of the organization† (p. 184). Public relations practitioners in today’s changing and confrontational era are expected to plan for, and manage corporate crises. Public relations have evolved from being a mere message carrier to accommodating, listening to public, assessing their needs, demands and expectations, and resolving conflict between groups. 3. Public Relations are a set of management, supervisory and technical function. The Public Relations Society of America (PRSA) cited in their paper a popular publication that offered explanation that Public Relations is a management function that assess public attitudes, categorizes the policies and procedures of an individual or organization with the public interest, and plans, and implement a program of action to earn public understanding and acceptance. It is quite apparent that the scope of Public Relations encompassed the whole of a business organization from trouble shooting of the management crises to product identification with the company, down to building positive image of the company. The PRSA noted that today, public relations profession are being sought after not just for roles in developing improved relationship with multi cultural communities, but also for skills and public relation function that affects all sections of society. The PRSA article aptly stated that the functions of Public Relations today take many forms in various organizations, including titles such as public information, public affairs, investor relations, corporate communications, marketing communications, corporate affairs, marketing or product publicity, and consumer service or customer relations (Miller, D. Ford, R.., 2003, p. 2). According to Miller and Ford, seasoned public relations practitioners often carry the title of vice presidents with salaries from $75, 000 to $200,000. Because public relations practitioners are engaged in multiple functions, they tend to be well paid. The salary survey 2003 reveals that the average beginning salary in public relations for a newly hired with baccalaureate degree is between $35, 324- 36,667. The task that a public relations practitioner includes analyzing, issues, problems, and opportunities, defining goals and so forth which can be compared to managerial, supervisory, and technical functions. Over all, Public Relations are important components not only of business organizations but also of rich and famous who wanted to project their better side before the public eye. The Public Relations is the troubleshooter during when there is crises management, and the endorser of new products in order for it to be identified with the marketing company.   Public Relations role in the business society benefits not only corporate owners and those that have the need to polish their image before the public but the practitioners as public relations is fast becoming an industry of its own although currently there is misunderstanding between the difference of the role of marketing and public relations. Erica Austin and Bruce Pinkleton (2006) noted that public relations strive hard to help organizations develop and preserve the variety and relationship that ensure the long-term success.

Reward of motivating good employees

Reward of motivating good employees Executive Summary The report highlight good reward Motivating employees at the workplace has become a challenge for employers today. Profit sharing, Scanlon plan, Annual Bonus, Gain sharing and Merit plane these are employee incentive plan. With this in view, recommendations are made towards developing and implementing reward polices for employees in the different departments of the firm or company, Performance of management is also discussed as a way to enhance productivity. Incentive is good as well wrong decision for employees. In this summary I have define that incentive is most important for employees but on merit base. If any staff member working honestly and just for that company than company have a right to pay him incentive in the shape of bonuses. The total report is on manager and personal ideas about employees motivation. Does it is favourable or against off workers. If against why or if is it favourable than give related example, below of this report I have explain about each plan as well example of motivation. The challenge for management is to perform action new policies by means of endorsement and requirement plan provided at the end of this report. Introduction In this summary I have explain about motivation how employer motivate to workers and get extra work. In short term motivation mean any type of financial reward pay to employees, staff or worker whose production go beyond limits some arrange in advance level of quality. In motivation many factors have been identifying to influence employee attempt at their place of work and group. As well there are best size in consider method and series of action of motivation in organisations. These are the following factors that I am watching to examine. I believe to learn what motivation is about in complete self interest needs one to be motivated inevitably. Motivation in organisations is crucial for employees or workers. Many factors have been identifying to affect employee effort at their place of the work and organisations also there has been a great size in recognized acting technique and processes of motivation in firm. This type of areas which I shall be looking to examine. I believe learni ng what motivation is about in its self interest one to be incentive inevitably motivation in firm is vital for employees. Number of plan has been recognised to effect workers efforts at their place of work and organisation. I could also easily say this is better identifying method and process of incentive in organization. There are following plans which I shall look to analysis. I believe to learn about motivation thus give incentive to employees is better option for organization. As well analyse about inevitably motivation in organization play a vital role for employee. Motivation Theory There are too many theories which have been create to struggle to explain the concept of motivation these theory help to understand employees response in certain situation at work one or other to improve their regular payment reduce their effort. These types of theory help to understand which way motivate to workers in difference organization as well how best way used the movement of incentive to different types of individual. These theories see into workers or peoples, wants, needs and desire and what amount of needs have to achieve the give task or goal. Example: According to the research of CIPD most of the firms which are underdeveloped to communicate with their staff have seen motivation decrease during the time of recession. Example: According to the ‘Farren he speak about 12 human needs which is as follow education, shelter, family, wealth, work, community, mobility, safety, socialising, spiritually thats all human need I believe that all human needs reach or faced by reward, we can get it easily if these factor put in at our place of work and company. Personal ideas on motivation My ideas about motivation is to increase the ability of individual, increase level of skill, as well better way of time knowledge that how to complete task work alongside incentive. I can also tell that personally the ultimate reward is special advantages of motivation in term of money; as well employee has the knowledge about particular task which he has done on time. Employee Stock Ownership Plan (ESOP) Employee stock ownership plans is totally companywide plans, in this plan company offer opinion share of its own stock. In this plan cash going to be used for bought such stock as a trust successful to buy shares of the firms stock for workers. In this situation company makes that contribution annually in part of whole to total workers compensation. ESOP plans are mostly used to provide market share of the set off owners successfully and very nearly held in t he companies, to motivate and reward of the workers. In short ESOP is not an employees purchase it is contribute of employees. Some of the companys makes formal preparation for the workers participation is is called employee stock ownership planed. In employees ownership employee can purchase any kind of stock directly, which is given it in bonus shape, or he can get a stock option as well be established through a profit sharing plan. Some of the employees they become an owner of the firm because of workers corporate in this situation everyone have an equal right. Example: The ESOP ASSOCIATION CANADA (Employee Share Ownership Plan) is a non-profit set up institution in November 1990 for the purpose of advance the concept of employee ownership for business in Canada. Employee ownership is an important advice for doing work for economic growth and reorganization business drawing new projects. ( ESOP Association Canada). Example: In 1974, almost 11000 companies have these types of plans with the help of this help they cover up to 13 million employees. According to my ideas these types of plans couldnt used in partnership an especially in most professional local governing authority. ESOP plans only used in S corporation. In this situation private companies they must be repurchase share of change workers. I am as well favourable of ESOP plans can increase their local authority performance if workers can participate in decision which is effecting on work. Profit Sharing Plan It is better way to give incentive company workers profit sharing is most beneficial for both company as well for employees. In this situation both company and staff play a role as win. Profit sharing such commonly used for share profit programme that used for the company productivity as well stock reward to workers. In profit sharing plan all or most workers receive share of the firms annual profit is most popular today. We could easily said in this plan profit are divided between company and workers. Each worker gets percentage of that profit which is based on company earning or company revenue. In profit sharing manager play a very vital role for employees. Because they paid money to employees just for check or related to the output. Management provide or motivate management benefit received attempt. In this situation incentive are paying to employees just related of output and to the scope to which he shares in the rise value of stock that he produces. Example: Ford motor company introduce a profit sharing plan for salaried workers. And General Motors increased its profit sharing payout when profit was improved or increase. Its mean each company pay profit sharing reward to his workers when they get extra profit. This incentive in the shape of company shares. (Dessler, 2005) According to my ideas these type of programme are planned to benefit of employees for the firm increasing its earning or income. In profit sharing or these type planned designed because of bonuses paying to employees, in this situation check before pay hence the performance of company is better in the given time period, month, annual and compared to the current or present year. Profit sharing programme immediate provides to workers and reward paying benefit as well. Example: According to the ‘Dar El profit sharing is an effective incentive, which have added benefit of being a need that is usually never meet condition. With some relating to the law reward system serves to give something support the motivational process which is employee working smarter. (Dar El, 1991) Example: One of the biggest basic structures of the appreciation is to treat workers as they are employers of the company. Thats act of future responsibility to the specific person.(Bob Nelson, 1997) Annual Bonus Plan Annual bonuses mean bonus which is paid end of the year. Such bonus are paid to worker behalf of his work performance or time which is up to one year. In this situation employees only allowed to take 9 days leave in each year. Many firms have annual bonus plans aim to motivating the very short term performance of managers and senior managers mean executive level. Example: According to the BBC news they advertise recently network rail chief executive is to give up his annual bonus for this year saying he does not want it to could discussion of the firms performance. (BBC, 14 May 2009) Example: Displeasure is supporting device over a new bonus scheme at Tesco that will reward chief executive Sir Terry Leahy with a  £11.5m windfall if the supermarket groups US venture Fresh Easy succeeds.(the independent business). Example: My ideas but other members of the Network Rail executive committee are still being considered for payments which could total hundreds of thousands of pounds. Example: The news that holiday bonuses are not so traditional anymore comes in a global survey by HR services firm ‘Hewitt Associates. Example: Up to 207,000 staff at Tesco is shovel share bonuses worth a total of  £98m after the retailers record annual results, it was exposing today. Tesco managers said all staff from checkout employees to store managers which have worked with the supermarket for at least a year by the end of February is valid for the free shares contributes 3.6 per cent of salary, up to a maximum of  £3,000. Gain sharing plan The best system of high level management in which organization search high level of performance through the concern and participation of his workers or employees. As improve in performance and in the profit employees share financially. Gain sharing plans is an motivation plan which engage all workers or staff in a very common struggle to get a organization productivity based on bias. ( Garry Dessler, 2005) In this reward we could said company achieve maintenance in addition key measure performance. That type of reward are payee for increase in performance improvement. Gain sharing reward is increase the feelings of employers as well accountability. Gain sharing motivation feeling of superiority, as well most positive attitude or work towards company. Example: According to my idea gain sharing reward are paid to the performance of team performance not for the performance of individuals. Raise the level of company problems from everyone has a more financial stake for the company success. In gain sharing management require a participative management style which is most stress for each organization. Pay for performance Pay for performance is the best sources of help to date on the issues of whether these concepts work how they can be practical most effectively in the workplace. This important volume looks at pay practice. Performance pay refers to the process of analyse workers amend this is based on bonuses and wages, salary in this situation manager can determine that how much better number of employees performance on work. In simply performance pay make sense to incentive more production of employees for their rise in contribution to the company. EXAMPLE: The best example of performance pay is NHS, AGENDA for CHANGE has successful make something easier pay system of parts for the NHS with the intention of enabling greater able to adapt to new situation and addressing incessant equal pay to failure match. (NHS Executive, 1999) EXAMPLE: According to the civil services, existing performance related (PRP) secret plot have been reviewed and performance as well Makinson report (2000) has suggest a shift to team bonuses which will also be part of chain into target ability. Example: In Education health teacher were integrate on to new scale form performance small in quantity in (1999) and pay review body endorsement that classroom teacher should be included in this scheme (93 percent) were successful in achieving awards. Which in perfect form were pay award linked to performance and talent. Example: According to the Cabinet continuities from the previous period of market based reform are notable with responsibility to long pay with performance maintain and indeed, intensified. (Cabinet Office, 1999) Example: At the very first comprehensive spending review progressed through 1999, the chancellor announced higher than expected general settlement for health and for education, but press sure on pay was maintain now money was tied definite to funding capital projects, such as improve in information technology. Such as hospital waiting lists. Example: Market manipulation by the Prime Minister made it clear that Government did not expect to see pay levels increasing at the same rate as general money spent unless they were linked to result. (Peston and Timmins 1999). FINANCIAL REWARD The organization needs to be recognized requirement and maintain paying policies, method and practices that are reliable with and support effective risk management. There have to be link between response and reward and the incentive system needs to reflect this. I could easily explain financial reward with the help of my ideas this against or favourable of employee as well for organization. There are number of incentive system that a firm could use to motivate its employee. Wages and salary Portion or services rate Benefit of faction Merit pay Share owner WAGES AND SALRY Wages and salary is simply paying for staff performance. Mean work of employee and given reward such as a wages and salary. We could easily said simply used for business. Staff may modern existence paid the same as a fellow workers who they seem to yourself is not so productive. PORTION OR SERVICE PAY Portion or services pay such pay paying to worker on each item which they produce in set period of time. That type of payment paying to staff for the behalf of work which they did in couple of time. We could easily said with the help of services pay increase speed of work so thats why increase in productivity. Example: According to my ideas or opinion if services paying to worker they do not cluster together on quality of work as important on speed of work. As well for portion pay worker or staff they ignore the rule of company such as, health and safety. Because they trying to increase output just for portion payment. BENEFIT OF FACTION These type of financial reward mostly paid to workers such as extra their normal wages or salary. Benefit of faction paying to staff for extra ordinary work. These type of reward mostly pay to all level of managers. Such as car, free food, house, private health insurance, medical treatments etc. Example: According to my ideas these type of benefits going against and favour of company. Such help to worker and provide human and social needs. Encourage employee because he can stay or work more and better for company. And i am against because of common use to a majority of employees will increase cost able to cut or pointed. SHARE OWNERSHIP PLAN This is also financial reward for employee these type of incentive paying to senior or middle level managers who are given able to give share in company, on contrary than accurate membership of a profit sharing scheme. Example: According to my point of view if share are paying to worker they will work harder as they have share in company if company is running on profit this is also beneficial for workers. In this case worker they dont like to leave the company. As well I am against of share ownership because of this other staff in panic mean these type of benefit just paying to senior Non Financial Reward Non financial reward mean range in which money is motivator to increase performance corpse piece of an unresolved argument. Information technology held that all staff likely to over reported significance of pay in any employee critical inspection. Non financial reward inspection sign display the failure to match between people point of view what they have to be said and did with respect to pay and concluded that although pay is not same important in all individuals, we could easily said such an important general motivator that many mangers make too below estimate its importance. (Tim claydon, 2007) There are following non financial reward which is below of this line. Four weeks or monthly annual leaves Flexible benefits cash sum Flexible working as meets the needs of the business. Share save schemes Contributory pension scheme Discounted/preferential rates on a whole range of products from loans to mortgages Abraham Maslow Non Cash Incentive RECOMENDATION AND IDEAS In each point of my topic I have already give my ideas. In both condition I have represent why incentive is important and why not for organization. I have some more words to say that all combination of my whole topic which I am going to give my ideas this incentive is necessary for employee if yes so I have to explain about this. According to my point of view employee must believe producing performance I could easily said this is certain specified behaviour which have to lead known reward. The employees of the organization they must have believed that reward offered are interesting. Some employees they want edging benefit, such as pension, house rent allowances as well medical allowances because they are old workers and they want retirement security. But some employees they desire promotions because they are looking for power. Employees they must trust a set of level in individual efforts which will lead to achieve the local governing authority standard of performance. CONCLUSION The total rewards strategy for the organization will speak distinctly the overall plan for the rewards that will be offered to the employees in swap for excellent work and responsibility from them. That type of strategy is full set of rewards, both financial and non-financial, and will also develop plan which focus on performance of management. This doesnt mean that incentive at work places does not better actually according to my personal experience I proffered that it is crucial to get the best out of employees. Managers just have to find the best suitable processes to apply to the exceptional organization. REFERNCE AND BIBLOGRAPHY Julie Beardwell Tim Claydon (2007). Human Resource Management. 5th ed. london: FT Prentice Hall. 499. Dar-El, E. (1991, November 22). The productivity option. Nelson, B. (1997). 1001 ways to reward employees. Gary dessler (2005). Human resources managment. 10th ed. London: Pearson. 453. Dressler (2005). Human resources management. 10th edition. London: Pearson. Page no 455. Newspaper sources http://news.bbc.co.uk/1/hi/business/8049226.stm Internet sources http://www.independent.co.uk/news/business/news/tesco-investors-attack-executive-bonus-plan-455331.html?cmp=ilc-n http://www.esop-canada.com/

A Girl with a Pearl Earring

Samantha Fain Dr. Elizabeth Wise CHM 165 3/15/2012 Book Report: Girl with a Pearl Earring The Girl with a Pearl Earring is a historical fictional novel about the famous painting created by the artist Johannes Vermeer. The story takes place in the 17th century in Delft, Holland. The novel chronicles the actions that led up to the painting of Girl with a Pearl Earring. The subject of the painting is a young girl named Griet, who goes to live with Johannes Vermeer’s family and be a second maid to their growing household. Vermeer really introduces Griet to the world of paint and even goes as far as to employ her as his assistant.Vermeer did not waste any time showing his new assistant, Griet, how to mix paints. Vermeer started off by sending Griet to pick up materials to grind up and make his paints. Vermeer showed Griet how to make paint by grinding up different materials with a muller. Griet finds she is not as quick as the artist, but Vermeer mentions that some materials are ea sier than others to grind. Griet often rubs the paste in between her fingers to check for consistency. Also, the finer the materials were ground, the brighter the colors. Vermeer often used linseed oil and white lead, and bones while creating his paints.Most things in everyday life are made up of many colors that the average person never takes the time to notice. Vermeer first explains this to Griet when he is pointing out the colors of the clouds. Many people would describe clouds as plain white, but Vermeer and Griet point out that many colors make up clouds and they are not pure white. Vermeer carries this thought throughout all his paintings. Vermeer focuses on great tones and hues in his painting making him stand apart from other artists of his time. Light is very important to the painting process, but Vermeer put a special focus on the way that light can affect paint.Vermeer’s studio was where he spent most of his time and it had to be just so. The windows were kept dir ty because the dirt buildup changed the amount of light in the room, and Vermeer was particular about how much light he let in. Vermeer’s paintings showed his knowledge of light because he used it to bring much realism to his work. The use of Camera obscura is another one of Vermeer’s techniques. A Camera obscura is an optical device that projects an image of its surroundings on a screen. Vermeer showed the Camera obscura to Griet and took the opportunity to get closer to her as they look through the small hole.The Camera obscura helps to see composition and color. Sometimes, a camera Obscura is used to trace the outline of the paint onto the canvas. All in all, Vermeer was an artist ahead of his time who employed many different painting techniques that were revolutionary at the time. By Vermeer taking on Griet as an assistant he introduced her to the world of paint and how it can affect people’s perceptions in everyday life. Griet never thought being a maid and assistant to Vermeer would lead to infamous painting that is called today’s Dutch Mona Lisa.

Assess the view that secularisation Essay

There is no agreed definition of the word secularisation- depending on how you define it will determine whether or not it is happening/exists. Some will argue that; secularisation is happening, it never happened, it did happen, or it’s a western issue. The exclusivist definition sees religion as involving beliefs in some supernatural, supra-human being or forces of some kind, which would indicate that secularisation is apparent in modern society as church attendance has declined in the UK from 11.1% of the population in the 1980s, to 6.6% in 2005. The inclusivist definition takes a less traditional approach, and includes beliefs and activities that most wouldn’t define as religious e.g. New Age Movements that look at spiritual therapies; this suggests secularisation isn’t happening and that religion is never likely to decline as alternative activities replace traditional roles of religion. If secularisation is defined as the exclusivist definition, then the UK ca n be classes as experiencing secularisation. Different sociologists have different theories contributing to our understanding of secularisation, for example Webers rationalisation theory. However, opponents of the secularisation debate argue that secularisation is only apparent in modern European societies, as church attendance and religious participation is in the increase in countries like America. Firstly evidence supporting the view of secularisation is only in modern European societies includes the decline of religious participation. In the UK, not only has church attendance decreased in recent years; church marriages, funerals and other religious ceremonies have dropped in attendance, as well as an increase in divorce rates and premarital children (50% of all parents) which suggests a decline in moral beliefs. Bruce suggests that the growth in scientific explanations and the application of technology in modern society has undermined the traditional religious beliefs. However, this decline in religious participation does not apply to the whole of the world. According to the 2004 Home Office Citizenship survey, minority ethnic groups are generally more religious than Whites, as they rank religion as second or third most important indicator of identity- compared to White British who ranked it 10th. Bellah goes against the view that secularisation is only a western European problem and argues that those who attend church in other  countries might not be going for religious reasons e.g to get into certain schools- which Davie refers to as ‘belonging without believing’. Wilson agrees that secularisation is taking place, and argues that churches of modern European societies has recently become disengaged; churches no longer plays a part in important aspects of social life e.g. education, health care, morality or politics, and therefore no longer has influence over the new generation. However in many countries religion still plays a big part in society, as many countries base their culture on religion and many cultural events are still based on traditional religion- this supports the view that secularisation is only a feature of modern European societies. Although, others argue that the decrease in traditional religion influence is not evidence for secularisation, as in modern society religion has resacularised; people are turning from traditional beliefs into spiritual. For example the increase in diversity of New Age Religions e.g. yoga and meditation have an increasing participation rate. Postmodernists argue that religion is not declining its just being reorientated, which gives individuals a chance to pick n mix aspects of society to suit them. Wilsons theory of disengagement of churches could also be criticised as many churches still have connections to modern day society, for example many charities are linked with the church, the Queen is the head of state, and there are 26 Bishops in the house of Lords. This means that secularisation is not actually a feature of modern European society as it is misinterpreted due to the recent change in focus of religion which is moving away from traditional beliefs and taking on spiritual values. Weber believes that the increasing rationalisation of the world has drained the magic and mystery out of religious ways of thinking. Science has provided the basis for the advance in technology that gives humans the power to control nature and undermine the religious worldview that events can be explained by using the will of God. Humans therefore have lost the ability to experience a sense of sacredness and mystery in life. This disenchantment cannot apply in undeveloped, 3rd world countries as this scientific belief and advance in technology hasn’t reached there, and many countries manage to combine science and religion. Religion in places of suffering is still justified by these societies as being a ‘plan’ made by God, and therefore religion acts as a glimpse of hope. Therefore secularisation is only a feature of modern  society, especially in developed counties like European societies. A growth in fundamentalism has returned in many countries, where pockets of the world take religious very seriously and take the literal meaning of religious texts and associated behaviour- so secularisation is a feature of only European societies. Although some would argue that this is only reinserted due to strong socialisation into being very religious (especially through family and education), so being religion is a cultural influence rather than a personal choice/belief. Some sociologists argue that religion has undergone Disneyfication; Lyon suggests post modern society has trivialised religion in order to appeal to the modern society by promoting fun and amusement. In order for religion to survive in the modern European societies, it has to market itself (like a spiritual supermarket). However this does not necessarily count as secularisation, as others argue that this marketing of religion gives a wider choice of religion which technically creates more religion- post modernists argue that disneyfication enhances religion. However, religious pluralism sees power in society spread among a wide variety of interest groups and individuals, which no single one having a monopoly of truth. People in modern society have a huge choice of religion- and can be a part of more than one religious institution. This means it is very hard to measure participation due to the vast amount of religions and therefore secularisation has been misjudged in modern European society. Marxists and Feminists would go against this view as they believe religion is still playing its role in creating conflict between different social classes, and therefore secularisation cannot be taking place. To conclude, the view that secularisation has been a feature of modern European societies is debated by many sociologists, and these theories and contributions are useful in explaining why some countries are experiencing secularisation more than others. It recognises current issues like disenchantment, disneyfication and the new insights of scientific explanations. However it is heavily criticised by other sociologists for ignoring important aspects of society, like religious pluralism and many studies are outdated so no longer apply tp modern societies. Feminists would argue that religion still plays its role in exploiting women, and Functionalists believe religion is still acting as social glue. Postmodernists also disagree and believe that religion is more diverse in  modern society so individuals can have more choice in what they believe.